Never Underestimate Me:
The Capital Times Case Study
February 7th, 2008
Feb 2, 2008. Cap Times sponsors the debut of a show featuring yours truly.
Feb 7, 2008. Cap Times announces it’s stopping daily publication.
Seriously, though, newspapers on deadtree will be less and less common this decade. The world is changing. Consider this: By the time you pick up your paper, the news your are reading is at least three hours old. The world has changed. There is now a demand for more up-to-date information. And, sadly, less demand for in-depth analysis traditionally found in the old print media.
While there is merit to the claim that the politics of the left that the Cap Times espouses may have hastened this move, they will not be the last daily newspaper to go this route. Not by a long shot.
*** UPDATE Courtesy of Drudge, the IHT provides an overview of the misfortunes of the industry.
Advertising, the source of more than 80 percent of newspaper revenue, traditionally rose and fell with the overall economy. But in the past 12 to 18 months, that link has been broken.
In 2007, combined print and online ad revenue fell about 7 percent.
In the past six decades, only one other year - 2001, when there was a recession - had a steeper decline, according to the Newspaper Association of America. Adjusted for inflation, 2007 ad revenue was more than 20 percent below its peak in 2000.
Circulation revenue has declined steadily since 2003, and the number of copies sold has fallen about 2 percent a year. Some of the largest papers - including The San Francisco Chronicle, The Boston Globe and The Los Angeles Times - have lost 30 to 40 percent of their circulation in just a few years.
The long-term shift of advertising to the Internet - especially classified ads for jobs, cars and houses - accelerated last year. The real estate downturn hit the newspaper business hard, especially in California and Florida, where real estate ads fell more than 20 percent at some newspapers.
Overall, local advertising has fallen, while “the national ad market is still strong,” said Alexia Quadrani, an analyst at Bear Stearns. “Local advertisers have been swallowed up, and there are just fewer. Your local pharmacy becomes CVS; your local hardware store becomes Home Depot.”
In the past few days, several newspaper companies have reported weak December results, and they warned that January looked similarly bad and that the situation would worsen in a recession.
“The traditional cyclical factors are turning south at the same time as the structural factors,” said Ken Doctor, an industry analyst with the research firm Outsell. “It’s a very sobering time.”
Newspaper executives and analysts say that it could take 5 to 10 years for the industry’s finances to stabilize and that many of the papers that survive will be smaller and will practice less ambitious journalism.

February 7th, 2008 at 2:19 pm
I blame Scott Walker
February 7th, 2008 at 7:27 pm
Great business model. They’re creating a cross between the Drudge Report and Captain’s Quarters with a progressive perspective.
February 8th, 2008 at 11:54 am
Can we get Hillary or Nancy Pelosi to sponsor you?
February 8th, 2008 at 1:28 pm
The internet drives the real estate industry and while the newspaper as we know it will and has changed the online papers will increase and I expect that to be where the market grows.
June 24th, 2009 at 1:01 pm
Your post is very well crafted and I have learned so much about your interests and real estate in Florida. I’ve added your blog to my reading material. Thanks for the information!
November 23rd, 2009 at 1:12 pm
It’s sad to know to know that old print media are now covered up now with online advertising. But since we are now in fast paced technology and most of the people are now into online stuff, we should also cope up with it. Bdw, great post!